Meet the Primary Collection

Inspired by the basics, created to match your energy.

Things we care about

Comfort & Function

Made to fit like a glove and hug you in all the right places.

Sustainability

Our materials are made out of 78% recycled polyester.

Ethical Working Conditions

We work with partners that we trust — fair wages and a healthy work environment.

“Sustainable options that fit,”— it all began with that in mind. From the get-go, it was important for us to create quality garments built for everyday use. Pieces made with all body types in mind.

While we know that sustainability isn’t a new concept in the retail industry, we are also aware that the options are limited. By entering this space, we didn’t want to be just another activewear brand; we want to be the better choice.


Read Our Story

We've recycled

19863

plastic bottles!

I’m really happy with my set, I love the compression and that it hugs in all the right places so I feel good in it, ready to move and stretch and go upside down. Happy to have better choices in local activewear too!

@victoriavelasco

I bought the yellow sports bra last week. It was shipped immediately, and I appreciate the minimal packaging. I used them today, and I was really delighted to use them. They fit plus-sized me, and they felt very comfortable but supportive. I like the fact that it has no padding, but it had enough compression to keep my girls in place while I worked out. I do not like padding in my bras, so I really appreciate this. I will definitely order again. Thank you for producing such a great product. Thank you also for being inclusive, as big girls want to look good while they exercise too.

@agiewags

It makes me feel pretty and confident. I like that I can use the tank bra as a casual top.

@rairozal

The whole concept of Groove! Their advocacy to make conscious and sustainable decision 🧡 This set has the compression you need for all kinds of workouts, it’s highly absorbent and definitely feels great on your skin 😍

@andiepott

Thank you groove, love running and doing yoga with this everyday, so comfortable it encourages me to keep going. 🤍🤍🤍

@iamririe

As a busty girl it’s very frustrating to find brands that offer compression without constricting my breathing. I’m amazed at how your bras slowly adapt to my form. More power! PS: My cat approves 😂

@wonderbea

I really love it!! Super comfortable and really well-made ❤️

@tassjmahal

Cool, wildly comfortable, super supportive, and buttery soft.

@missgabbietee

I mentioned to a friend that wearing this Tomato set was like going from Ever Bilena and getting my life shooketh after trying high end makeup. Pwede pala na ganito.

@famamfa

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